LONDON — Formula 1 has signed a five-year agreement with live-entertainment technology platform Fever to create a new global ticketing system for fans, with the partnership set to begin with the 2027 FIA Formula One World Championship season, the sport announced on June 16.
Under the agreement, Fever will become an official supplier to Formula 1 and will provide a new ticketing platform on F1.com for general-admission tickets, local hospitality packages and Paddock Club experiences. Formula 1 said the platform is intended to improve ticket discovery, purchasing and customer service for fans attending races around the world.
The deal comes as Formula 1 continues to expand its global audience and attendance figures across a calendar that now spans multiple continents. Officials said the partnership is aimed at simplifying the process of purchasing official tickets and hospitality packages while improving the overall digital experience for spectators.
Emily Prazer, Formula 1's chief commercial officer, said the agreement was designed to streamline the fan experience from the moment supporters begin searching for tickets.
“To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible,” Prazer said in a statement released by Formula 1. “Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical.”
Fever, which operates technology platforms for live entertainment events in numerous countries, said the partnership reflects its growing role in sports and entertainment ticketing. Mariano Otero, the company's senior vice president for business development, said Fever would help Formula 1 reach new audiences while enhancing ticketing technology on a global scale.
Financial terms of the agreement were not disclosed. Formula 1 and Fever did not provide details on projected revenue, ticket volumes or implementation costs. Details regarding the transition from the current ticketing arrangement also remain limited.
Industry publications reported that the agreement marks Formula 1's first change in primary ticketing operator in more than a decade. Fever is expected to replace the existing provider and oversee a redesigned ticketing ecosystem integrated directly into F1.com beginning in 2027.
The partnership forms part of Formula 1's broader commercial strategy as the championship continues to expand its fan engagement initiatives and digital offerings. The sport has reported sustained audience growth in recent years and has signed a series of commercial agreements focused on technology and fan experience.
As of June 22, preparations for the new platform were underway, with Formula 1 stating that Fever's ticketing services will be introduced for races from the 2027 season onward under the five-year agreement.
