LONDON — LIV Golf is seeking between $250 million and $350 million from outside investors as the Saudi-backed golf circuit works to secure its future beyond 2026, following a decision by Saudi Arabia’s Public Investment Fund (PIF) to end its financial support for the league after the current season, according to sources familiar with the matter and company statements.
The fundraising effort, first reported by Reuters in May, comes as LIV Golf faces mounting financial pressure after operating for several years with funding from the Saudi sovereign wealth fund. Sources told Reuters that investment bank Ducera Partners has been advising LIV and has begun presenting a revised business plan to prospective investors.
Under the proposal presented to potential backers, LIV plans to reduce its schedule to about 10 events and offer equity stakes to players as part of a broader restructuring designed to improve long-term financial sustainability, according to people familiar with the discussions.
“LIV Golf is firmly focused on securing a transaction that positions the organisation for the long term,” a LIV spokesperson said in a statement cited by Reuters. “In the coming days, we will be sharing the framework of our commercially rigorous, go-forward business plan with prospective capital partners.”
The league was launched in 2022 with backing from the PIF and attracted several high-profile golfers away from the PGA Tour through lucrative contracts and prize purses. Reuters reported that the fund has invested more than $5 billion in LIV Golf since its creation. In April, however, the PIF said continued investment in the circuit no longer aligned with its strategy.
Recent reports have highlighted the league’s financial challenges. Financial disclosures reviewed by multiple media outlets showed that LIV has increasingly relied on loans as it completes the 2026 season. Filings in the United Kingdom and Jersey indicated that PIF has shifted from providing fresh capital to lending arrangements, although details of those loans have not been publicly disclosed.
LIV executives have publicly maintained that the organization remains operational and focused on attracting investors. Chief Executive Scott O’Neil said earlier this month that discussions with potential backers had generated a positive response, according to remarks reported by Golf Channel.
The fundraising effort comes amid broader uncertainty surrounding the future structure of professional golf. Negotiations involving the PGA Tour, the PIF and other stakeholders have continued since the framework agreement announced in 2023, although a comprehensive deal has yet to be finalized.
As of June 22, LIV Golf had four events remaining on its 2026 schedule. The league said it was continuing discussions with prospective investors while pursuing a revised business model intended to support operations beyond the current season.
