NEW YORK — Consumer demand for berries has surged in recent months as health awareness campaigns highlight their nutritional benefits, contributing to strong sales growth in the fresh produce sector.
Retailers and industry groups have reported increased consumption of blueberries, strawberries, raspberries and other varieties amid promotions emphasizing their antioxidant content and links to heart health, brain function and overall wellness. The trend aligns with broader shifts toward functional foods, according to market analyses from 2025 and early 2026.
The global berries market was valued at approximately USD 26.21 billion in 2025 and is projected to grow at a compound annual growth rate of around 3.5 percent into 2026, driven by rising health consciousness, per Market Data Forecast. In the United States and Europe, per capita availability and sales of berries have shown consistent upward trends over the past decade.
Health organizations and companies such as BerryWorld have launched initiatives like “The Big 6 for 2026,” focusing on areas including immunity, gut health and mental well-being, positioning berries as accessible options. Campaigns during events such as Nutrition and Hydration Week have educated consumers on benefits from compounds like anthocyanins.
Blueberries in particular have seen strong interest due to associations with cognitive health and antioxidant properties, with industry reports noting their prominence in functional foods and snacks. Berry consumption has also benefited from social media influence and recommendations from registered dietitians highlighting fermented foods and nutrient-dense options.
“the growing interest in health among consumers, along with new snacking trends, represents a significant opportunity for the berry category to take center stage,” Charlotte Knowles, Marketing and Communications Director of the BerryWorld Group, said in a statement.
Production and imports have expanded to meet demand, with regions in Asia-Pacific showing rapid growth in consumption. Challenges include supply chain factors and pricing, though availability of fresh and frozen options has supported accessibility.
Public health guidance continues to encourage fruit intake, with berries fitting into recommendations for diets rich in vitamins, fiber and plant compounds. Sales data indicate berries remain a top performer in fresh produce categories.
As awareness campaigns continue through 2026, industry observers expect sustained momentum in berry consumption. Further market reports and seasonal data will provide additional details on the extent of the trend.
